Any media that helps with correctly representing what we do helps us on the current case and the next one. The media cannot be ignored. They are a tool in the toolbox and they can help when you develop the right relationships.
The great Philly Magazine article
Non-print media is a little tougher because it can be taken out of context and most people don’t do as well video. With a good reporter doing a good interview the story can be crafted to help develop the case.
Comprehensive piece on Search & Rescue
Interview about wanted survivalist